Business Wire – Christie Hefner, chairman and chief executive officer of Playboy Enterprises, will be the luncheon keynote speaker at the first-ever Interactive Gaming Expo & Conference being held from Sept. 26 to 28 in the Grand Ballroom complex at the Bellagio, 3600 Las Vegas Blvd. South, Las Vegas.

The conference is the first and only event bringing the regulated casino industry together with interactive gaming, according to Interactive Gaming Institute of Nevada (IGI) President Richard Fitzpatrick.

Hefner will deliver the keynote address, “Playboy: Betting on Brand Power,” during the show’s luncheon at noon on Thursday, Sept. 27.

Hefner, whose company operates PlayboyGaming.com, PlayboySportsBook.com, PlayboyRacingUSA.com, and PlayboyCasino.com, will discuss how Playboy has built a brand-driven, multimedia enterprise and the company’s plans to leverage these assets in the online gaming space.

Hefner oversees policy, management, and strategy in all areas of Playboy Enterprises. She joined Playboy in 1975 and worked in …